Star Ice™ was created, developed and brewed in Australia for Star Ice™ Australia a relatively new player in the ever fast growing beverage business, with 12 months of rapid growth in Australia with their Australian brand Star Vodka, the next step was to take a major look in the huge market of the USA. The company made a unanimous decision to explore the USA, so the company employed the services of The Satellite Agency in Sydney and the savvy entrepreneurial skills of international celebrity brand manager Joey Sulfaro. Sulfaro's vision on this project saw star beverages take a 360 degree turn on how traditional beverages were being made here in Australia. The Satellite Agency discovered that the malt beverage business in the USA is extremely popular with the young 21 to 35 market, So with no further delay Sulfaro put his team to work with the designing of the label and creating the new sexy flavored beverage such as Raspberry, Passion Fruit, Cranberry and Green Apple to which a star was born, "Star Ice™" its a fresh new funky beverage, great tasting, fruity flavored drink for young hip adults who want to be responsible drinkers out there looking to have fun. As the 9.3 fl oz bottles, each is equivalent to one standard drink and is fully imported from the mystical land way Down Under. Australia....

With now having the hottest drink in hand Star Ice™ Australia was now convinced they were on there way, so Joey Sulfaro and Elizabeth Pearce from Satellite went to the USA to showcase this little Aussie celebrity.

Star Ice™ has now been showcased in some of America's finest events this year to date. The New York Fancy Food Show, CBS and VH-1 television hit seris show RockStar INXS, 68th Annual NBWA Las Vegas Show and with the surge of Sulfaro's publicity and major Hollywood events coming up such as: The Breakthrough of the Year Awards, The New Music Awards, The TV Soap Awards, The Golden Boomerang Awards, Golden Globes and Sundance Film Festival just to name a few. So clearly this little Aussie celebrity is on fire !!!

Star Ice™ Australia's CEO Helen Nohra said she is ecstatic about the way Sulfaro's vision for distribution throughout the USA will roll out in 2005. Sammy Cantarella, Star's business development manager also said, that with Satellite Agency's track record with International brands. "I now know Star Ice™ will be a huge hit with the USA.."